Wine product investment and collection comparison

Wine as a drink with a very long history, China is one of the earliest countries in the world to start brewing, with a deep wine culture, drinking as a habit or custom exists in the Chinese people's life. Different kinds of raw materials and process of different kinds and quality of wine, which is different from the transformation of the artistic achievements of the wine market is rich in liquor products. With the passage of time, some wine product stand out from many of the wine products, become accustomed to drinking or gifts Jiapin, become a public recognition of the wine; some of the wine has experienced years of baptism, when compared to wine production has left little world or even disappear without a trace, the Jane specific become a classic. Consumers buy gifts wine is not for the purpose of their drinking, collectors use a high price to shoot into the wine is not for the purpose of drinking, they are the brand status of wine. Therefore, the value of this kind of wine is extended to other varieties of wine, which includes the value of the value, such as social value, emotional value, etc.. The expansion of the value of the wine means that the increase in the price of the wine, and the extension of the value of the wine also means the promotion of the value of the wine, which means the growth of the wine prices.
As a collection of wine
In 2011 held the first Guizhou aged Maotai auction, a bottle of handi Maotai clinchs a deal to 8.9 million yuan of prices; in the same year, in the Guizhou Province Hongyun auction company held the China wine auction, a bottle of 1935 laimao wine to 80 million yuan Qipai, 10.7 million yuan bid is a Fujian buyers income bursa. Why wine can become the protagonist of the auction, and with such a high price to deal with it?
Chinese collectors membership protocol Jian Lin Cheng told reporters "contemporary art" mentioned, can become a collection of wine, must have two important factors: & ldquo; one is & lsquo; ancestry & rsquo; second is & lsquo; amount of surviving & rsquo;. Wine itself is very precious, if a bottle has a long history of wine, from producing high-quality, and rare, the more is commendable, after years of Chen used, value on the next layer. ” that is, whether the wine can become a collection, depending on its brand and scarcity.
But as above mentioned, and not all wines can be superscript Wang, as used in wine, especially to take high priced wine must have strong brand background and unique rarity, this wine brand after time test and enduring, early wine like antique love wine have the ability of value and are willing to purchased at high prices.
Brand with good quality wine can not become the influential brand, but in general a good brand of wine has good quality. A good quality of the wine can be sealed for decades and the more Chen Yuexiang, which is the foundation of the wine can become a collection. In addition, wine packaging process as a cultural added value may also become the factor to increase the price of wine, this type of wine to become a wine culture and other art and cultural exchanges and mutual complement of the carrier, so as to have an extraordinary sense.
As a collection of wine is the ultimate embodiment of the value of wine products, but because of the high price of the collection is often only a few people can participate in the collection.
Investment and collection of the distinction and contact
In recent years, wine collecting market popular wine investment market prosperity, driven by the attention, the wine has also become the investment products, & ldquo; domestic used wine, custom wine offering, boutique wine offering, public issuance of finished wine & rdquo; some wine and financial combined with in a professional term entered people's field of vision. This has been a confusion of investment and collection, investment and speculation. Some investors ignore the difference between investment and collection, in pursuit of the mentality of the Collectibles Price investment the investment wine should be considered as used in wine that can not lose, is N multiple value-added, special which I do not know is not only confusing to investment and collection, also reflects a speculative thought. In fact, there is a distinction between investment and collection, the key is to do a good job of rational distinction, in the choice of products to grasp the product's investment properties and property.
First, the purpose of the collection and investment is not the same. Used intention lies in the preservation and collection, the interest hobby as a basis, the participation of people should have a considerable degree of professional knowledge and the ability to identify, many collectors were used to is not to make money, just to play, used may obtain the high income is just used behavior of additional revenue. The purpose of the investment is to finance: if the value of the same period, the income and the risk of diversification is higher than that of the bank.
Secondly, because the collection and investment purposes are different, the collection should have extremely scarce, the investment is not. As mentioned above, whether the wine can become a collection depends on its scarcity, but can become an investment goods, but do not have this kind of extreme scarcity. Of course, to a certain extent, the scarcity of investment is whether it has long-term holding value, whether there is a potential factor in the value of.
Again, the price of the collection may be extremely similar to the market price of the same product itself, but because of the extreme scarcity, so there is no comparison of market prices. But the price of investment goods has always been around the value, according to market fluctuations in the market. It can be said that the price of investment goods is the need to withstand the test of the market, the price of the upper and lower floating is a normal market reaction.
Finally, the collection and investment of wine products also have a certain link. Collectors need to have patience, because goods have become collections need to endure the lonely time, and the wine is also able to endure the lonely time one of the items. Investors in the judgment, and indeed have the investment property of alcoholic products should maintain sufficient confidence and patience. Investment goods and investment stocks are different, the investment of wine products is the ownership and the value of the growth of the value of the wine itself, while the investment in stock is entitled to enjoy the dividend and dividend yield. Stock returns and investment costs may be lost as the company's operating losses, but the ownership of the goods belonging to the person who purchased the wine is the same as that of the investment. With the rise in food prices, labor costs rise, in the long term, the price of wine products is still a lot of space, time to bring the value of the wine can not be copied by other means. Therefore, investment wine should be based on their own situation or in the short term price fluctuations in the search for further purchase or sell the opportunity, but wine investors to learn the mentality of collectors, do a good job of long-term holding ready to wait for the latter force is also worth looking forward to.